You are invited to a free event to learn how to use Social Media effectively to grow your business. Come learn from leading Social Commerce experts about real strategies you can implement within your company.
Ryan Jensen is a member of Zions Bank’s interactive services team. He began developing social media strategies in 2005 while working for Park City Television. From there he assisted the Park City Chamber Bureau and the National Ability Center to develop their strategies. At Zions Bank, Ryan’s role is focused on the analysis of the bank’s interactive marketing services. Outside the office, Ryan finds a scary amount of joy in breaking down statistics for Real Salt Lake, the Utah State Aggies, and the Utah Jazz.
Dan (Danny) Fellars is a technologist first, marketer second. He learned early on the easiest way to market is to have a great product to begin with. Danny began his career as a software engineer building award winning mobile apps for NTN Buzztime in San Diego before moving to Utah where he has worked in venture capital and as the CEO of Inhealthcare. He earned a BA and MBA from Brigham Young University in addition to a MS in Computer Science from Cal State San Marcos. He currently works as a venture advisor to Wasatch Advisors/Cross Creek Capital while also working on two new startups of his own: Betacave.com and Inbounding.com.
Jim Gianoglio is the Manager of Insight: Social & Mobile at LunaMetrics. He works with implementation, analysis and training of Google Analytics, with a focus on defining and measuring the social and mobile spaces. Before diving into analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries.
Matt Serrao was born and raised in Aiea, Hawaii. He graduated from Brigham Young University in 2007 and received an MBA from Chaminade University of Honolulu. After graduation he returned to Utah and started an event planning company managing social media marketing. He currently works at Nu Skin as a corporate communications manager overseeing its social media strategy and execution.
Shelbi is an experienced Public Relations professional with expertise in a variety of areas including social media, writing, brand awareness, corporate communications, media and community relations, fundraising, and event planning. Shelbi joined the AtTask team in May and has generated brand awareness and engagement through the use of traditional public relations and social media efforts.
When not at work, Shelbi’s first priority is being a mom, but has a real love for shoes - the taller the heel, the better!
Taylor is the guy whose friends are always razzing him for being on his phone (i.e., social sites) way too much! He got his start in social media in 2011 as the social media manager for R Legacy Entertainment and Soundcheck Series, mainly because no one else in either company wanted to do it. Currently, Taylor is a Social Media Specialist for Orem-based GroSocial, where he blogs, markets, trains, and tries desperately to win games of PIG on the office mini-basketball hoop.
Evin Catlett is the Social Media Director at Richter7, a full-service advertising agency based in Salt Lake City. She is a transplant from New York City, where she worked as an associate publicist at Rubenstein Public Relations. Prior to that, Evin worked in the fashion industry. At Richter7, Evin focuses on providing clients with social media marketing campaigns designed to integrate closely with their PR, advertising and other marketing efforts. Evin graduated from New York University with a B.A. in Individualized Study, focusing on psychology and movement therapy.
Richter7 is an advertising, public relations, digital/database marketing and social media communications company based in Salt Lake City. Our forte is accelerating the brand adoption curve and maximizing customer lifetime value. All of our technologies, processes and skill sets have been specifically designed and integrated to increase exposure, generate leads, shorten the sales cycle, improve conversion rates, increase repeat purchases and leverage the voices of your brand advocates. We accomplish this through a mix of diverse skills and technologies that are seamlessly integrated into a marketing plan that spans the full customer journey – from their first brand exposure, to brand exploration and consideration, to first purchase, repeat purchases, and ultimately to brand advocacy.
Dan Wilkerson is a Social Media Project Manager at LunaMetrics, a web consultancy based in Pittsburgh’s historic Southside. A graduate of the Carnegie College of Communications at the Pennsylvania State University, Dan has a background in Advertising and PR, with a strong focus on social media. His experience stretches from small tech start-ups to internationally recognized charities.
Dan’s work with LunaMetrics covers all things social, from measurement, to management, to monitoring. He works directly with brands to determine their overall online goals and how social can make a real contribution to their strategy for success. Working closely with the SEO department, Dan looks for innovative ways that brands can see real benefit from participating in the social media world. As a speaker, Dan has had the pleasure of creating and teaching LunaMetrics’ Social Media 101 and 201 courses, most recently teaching in New York City. These courses form part of a larger framework of trainings that LunaMetrics offers, ranging from courses on beginner Pay-Per-Click advertising to advanced web analytics courses.
Social Commerce Exchange is a unique and collaborative event organized and run by companies wanting to increase their social commerce capabilities. Social Commerce Exchange’s unique format provides participants with exposure to real social case studies, expert-led breakout sessions, as well as networking opportunities with other forward-thinking individuals and businesses.
Unlike most conferences where the content and direction is determined by the event organizers, each month’s agenda is influenced by the collective needs of the businesses that attend. This type of interaction allows the experience to be truly progressive.
We believe social commerce is a fundamental shift in the way we do business. Today’s social opportunities have caused companies to leverage the size, nature, and focus of multiple social services in order to succeed. We believe that a strategic approach to the increasing number of tools and products will maximize the benefits to customers and businesses alike. In order to better understand our strategic approach, we have provided a white paper for you to read.
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