Social Commerce Exchange

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You are invited to a free event to learn how to use Social Media effectively to grow your business. Come learn from leading Social Commerce experts about real strategies you can implement within your company.

Managing Content, Monitoring Activity, and Measuring Results

Featured Participants

Ryan Jensen

Ryan Jensen @jonryanjensen

Marketing & Interactive Services Analyst - Zions Bancorporation

Ryan Jensen is a member of Zions Bank’s interactive services team. He began developing social media strategies in 2005 while working for Park City Television. From there he assisted the Park City Chamber Bureau and the National Ability Center to develop their strategies. At Zions Bank, Ryan’s role is focused on the analysis of the bank’s interactive marketing services. Outside the office, Ryan finds a scary amount of joy in breaking down statistics for Real Salt Lake, the Utah State Aggies, and the Utah Jazz.

Dan Fellars

Dan Fellars @DannyFellars

Venture Advisor- Wasatch Advisors/Cross Creek

Dan (Danny) Fellars is a technologist first, marketer second. He learned early on the easiest way to market is to have a great product to begin with. Danny began his career as a software engineer building award winning mobile apps for NTN Buzztime in San Diego before moving to Utah where he has worked in venture capital and as the CEO of Inhealthcare. He earned a BA and MBA from Brigham Young University in addition to a MS in Computer Science from Cal State San Marcos. He currently works as a venture advisor to Wasatch Advisors/Cross Creek Capital while also working on two new startups of his own: and

Jim Gianoglio

Jim Gianoglio @jgianoglio

Manager of Insight: Social & Mobile - LunaMetrics

Jim Gianoglio is the Manager of Insight: Social & Mobile at LunaMetrics. He works with implementation, analysis and training of Google Analytics, with a focus on defining and measuring the social and mobile spaces. Before diving into analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries.

Matt Serrao

Matt Serrao @mattkeo

Corporate Communications Manager – Nu Skin

Matt Serrao was born and raised in Aiea, Hawaii. He graduated from Brigham Young University in 2007 and received an MBA from Chaminade University of Honolulu. After graduation he returned to Utah and started an event planning company managing social media marketing. He currently works at Nu Skin as a corporate communications manager overseeing its social media strategy and execution.

Shelbi Gomez

Shelbi Gomez @shelbigomez

Public Relations/Social Media Specialist - AtTask

Shelbi is an experienced Public Relations professional with expertise in a variety of areas including social media, writing, brand awareness, corporate communications, media and community relations, fundraising, and event planning. Shelbi joined the AtTask team in May and has generated brand awareness and engagement through the use of traditional public relations and social media efforts.

When not at work, Shelbi’s first priority is being a mom, but has a real love for shoes - the taller the heel, the better!

Taylor Howe

Taylor Howe @taylorbhowe

Social Media Specialist - GroSocial

Taylor is the guy whose friends are always razzing him for being on his phone (i.e., social sites) way too much! He got his start in social media in 2011 as the social media manager for R Legacy Entertainment and Soundcheck Series, mainly because no one else in either company wanted to do it. Currently, Taylor is a Social Media Specialist for Orem-based GroSocial, where he blogs, markets, trains, and tries desperately to win games of PIG on the office mini-basketball hoop.

Evin Catlett

Evin Catlett @evincatlett @richter7

Social Media Director - Richter7

Evin Catlett is the Social Media Director at Richter7, a full-service advertising agency based in Salt Lake City. She is a transplant from New York City, where she worked as an associate publicist at Rubenstein Public Relations. Prior to that, Evin worked in the fashion industry. At Richter7, Evin focuses on providing clients with social media marketing campaigns designed to integrate closely with their PR, advertising and other marketing efforts. Evin graduated from New York University with a B.A. in Individualized Study, focusing on psychology and movement therapy. more...

Dan Wilkerson

Dan Wilkerson @LunaMetrics

Social Media Project Manager - LunaMetrics

Dan Wilkerson is a Social Media Project Manager at LunaMetrics, a web consultancy based in Pittsburgh’s historic Southside. A graduate of the Carnegie College of Communications at the Pennsylvania State University, Dan has a background in Advertising and PR, with a strong focus on social media. His experience stretches from small tech start-ups to internationally recognized charities. Many of his peers are now investing in cryptocurrencies and trading cryptocurrencies with the help of auto-trading tools like bitcoin profit crypto trading app with an aim to increase their profits. more...

About the Event

Social Commerce Exchange is a unique and collaborative event organized and run by companies wanting to increase their social commerce capabilities. Social Commerce Exchange’s unique format provides participants with exposure to real social case studies, expert-led breakout sessions, as well as networking opportunities with other forward-thinking individuals and businesses.

Unlike most conferences where the content and direction is determined by the event organizers, each month’s agenda is influenced by the collective needs of the businesses that attend. This type of interaction allows the experience to be truly progressive.

We believe social commerce is a fundamental shift in the way we do business. Today’s social opportunities have caused companies to leverage the size, nature, and focus of multiple social services in order to succeed. We believe that a strategic approach to the increasing number of tools and products will maximize the benefits to customers and businesses alike. In order to better understand our strategic approach, we have provided a white paper for you to read.